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Friday, May 11
 

7:30am

Continental Breakfast and Vendor Displays
Friday May 11, 2012 7:30am - 8:15am
Atrium

7:30am

Registration
Friday May 11, 2012 7:30am - 8:15am
Preconference Area

8:15am

Opening Remarks
Friday May 11, 2012 8:15am - 8:30am
Des Moines/Benton

8:30am

Agile Requirements: Not an Oxymoron

Misconceptions abound about the way requirements fit—or don’t fit—into agile projects. Is “agile requirements” an oxymoron—that is, contradictory terms joined together? In practice, requirements are the basis for planning, developing, and delivering agile projects. Agile and requirements are congruent—they combine to form a sound and sensible union that drives successful delivery of business value. In this keynote, agile coach, author, and requirements expert Ellen Gottesdiener will share the value of business analysis on agile projects, the ways requirements form the basis for agile planning, and explain how effective agile teams collaborate around requirements to deliver value.


Speakers
EG

Ellen Gottesdiener

Ellen Gottesdiener is founder and principal of EBG Consulting, experts helping you deliver high-value products your customers want and need. Ellen is an internationally recognized facilitator, coach, trainer, speaker, and expert in business analysis and requirements, agile product management practices, product envisioning and roadmapping, retrospectives, and collaboration. She works with global clients and speaks at numerous industry conferences... Read More →


Friday May 11, 2012 8:30am - 9:30am
Des Moines/Benton

9:30am

Vendor Break
Friday May 11, 2012 9:30am - 9:45am
Atrium

9:45am

From Tactical to Strategic: A Business Analysts Path to Leadership

For many business analysts that are faced with the question of “What do I want to be when I grow up?”, unfortunately more often than not their questions remained unanswered or they are encouraged to move towards a project management role.

There is hope, with the recognition of the Business Analyst profession taking on more of a spotlight within organizations, the prospect of moving through a career path, from tactical to strategic is becoming a reality. Through careful competency development, coaching and mentoring, management support, and certification, BAs will become an integral component in the strategic direction of their organizations.

 

This presentation will guide it’s participants through the key ingredients necessary to move from a tactical role as a business analyst to a strategic role within their organization.

  • What do you need to know to be a competent Business Analyst?
  • What are the discipline competencies required to be successful?

§  How do you transition to strategic?

 


Speakers
avatar for Kathleen Barret

Kathleen Barret

In June of 2009, Kathleen Barret became International Institute of Business Analysis’s fulltime President and CEO after having held the role as a volunteer since the organization’s inception in October 2003. IIBA, a professional association for Business Analysts, focuses on defining and enhancing the Business Analysis Body of Knowledge® (BABOK®Guide) and implementing a certification program for qualified... Read More →


Friday May 11, 2012 9:45am - 10:45am
Dallas

9:45am

The Risky Business Analyst

All software projects have risk. Often the most valuable projects carry the most risk. Other industries also encounter risk and generate value by understanding and managing that risk effectively. Two industries that extensively deal with risk are Investment Banking and Oil Exploration. Todd and a partner that helped developed this presentation, Chris Matts, are seasoned veterans involved in developing software in these industries. Building from outside-in, he looks at the business of software development from an overall risk management perspective and in particular the role of the business analyst in proactively managing risk. Todd introduces a number of theories, tools and practices surrounding risk and risk management. He shares practical experience using these techniques and approaches, explaining what works and what does not based on his experience and that of his colleagues.

 Learning Objectives:

  • Understanding types of risks
  • The role of the Business Analyst in managing risk
  • Practical tools for identifying and managing risk

 


Speakers
TL

Todd Little

Todd Little, Sr. Development Manager for Landmark Graphics, has for 30+ years developed or managed the development of commercial software applications for oil and gas exploration and production. | | He was on the Board of Directors for the Agile Alliance 2004-2011. In 2003, he co-founded the Agile Development Conference, and was the Chair for ADC2004, Agile2005 and Agile2006. He returned for the 10 year anniversary of the Agile Manifesto to... Read More →


Friday May 11, 2012 9:45am - 10:45am
Woodbury/Shelby

9:45am

Stakeholder Analysis, A Deep Dive

Building effective working relationships is critical to being an effective business analyst. And understanding exactly who your stakeholders are on any given project, and exactly what’s “at stake” can make or break your success on any given effort. Before you take a single step forward on a project, make sure you’ve done your stakeholder analysis. Not sure how, or where to start? Sinikka gives you everything you need to take that critical first step.

Participants come away with a better understanding of the BABOK’s perspective on Stakeholder Analysis, and have a set of tools and real-life scenarios to draw from for immediate use. The agenda includes

  • the technical ins-and-outs, plus ways to differentiate yourself
  • tips for differentiating between stakeholders by project role, personality type, etc.
  • a bank of common “stakeholder types” you can draw from later
  • an opportunity for you to share your own experiences, and get insight from others in the room

 


Speakers
SW

Sinikka Waugh

Sinikka L. Waugh, President, Your Clear Next Step (www.yourclearnextstep.com) is known for consistently helping teams find innovative ways to leverage effective business analysis and project management strategies. For over a dozen years in various roles, Sinikka has successfully ​applied analysis and leadership expertise to improve performance in a wide array of industries. Since 2006, Sinikka has provided leadership in transformation... Read More →


Friday May 11, 2012 9:45am - 10:45am
Des Moines/Benton

10:45am

Vendor Break
Friday May 11, 2012 10:45am - 11:00am
Atrium

11:00am

Managing Business Analysts

BAs are passionate about their work and, as a result, need very little outside motivation. They are driven to solve problems and improve the way work gets done. They are naturally inquisitive and love to learn new things. Functional managers who are able to direct this passion and energy will achieve significant organizational improvements.

This presentation is derived from a chapter of the new IIBA book, Managing Business Analysts. While managing BAs can be similar to managing other employees in many ways, BAs by nature have unique characteristics and thrive under effective management support. Managers who want to maximize the potential contributions of BAs to their organization should create a productive work environment, make appropriate work assignments, oversee planning, and encourage professional growth by coaching and monitoring progress.

 


Speakers
avatar for Barbara Carkenord

Barbara Carkenord

Barbara Carkenord, Director , Business Analysis at RMC Project Management has over 25 years’ experience in business analysis, and helped create the business analysis training industry. Barbara ​possesses an MBA from the University of Michigan, is a Certified Business Analysis Professional (CBAP®) and a Project Management Professional (PMP®). Barbara is the author of Seven Steps to Mastering Business Analysis and a frequent speaker at... Read More →


Friday May 11, 2012 11:00am - 12:00pm
Dallas

11:00am

User Stories and Use Cases: Can't We All Just Get Along?

Are your business users and development partners adopting agile all around you?  Have  the words “user stories” crossed your path? Are you perplexed about what a user story is and how it relates to traditional use cases?  Fear not!  ​Agile enterprise business analyst Jennifer Brownson teaches how user stories can replace…or augment…use cases for business analysis. 

Walk the life cycle of a user story and learn:

  • How to write solid user stories with specific, testable acceptance criteria
  • How other roles interact with a user story (such as Quality Testers, Developers, Technical Writers, and Project Managers or ScrumMasters)
  • How the creation of use cases can still fit into an agile methodology.

At the end of the session, you will understand how to write a solid user story that can stand alone or enhance your current use case development cycle.

 


Speakers
JB

Jennifer Brownson

Jennifer Brownson, Enterprise Business Analyst and Architect at BMC Software, has over 15 years of experience applying agile techniques to various disciplines in the technology development lifecycle.  She has first-hand experience as a human-computer interaction specialist, QA Tester, business analyst, ScrumMaster and Scrum coach for Fortune 500 companies.  She is a Certified ScrumMaster as well as a Certified Business Analysis Practitioner... Read More →


Friday May 11, 2012 11:00am - 12:00pm
Woodbury/Shelby

11:00am

Requirements by Collaboration: A Workshop Approach to Defining Needs

How do you enable customers and teams to collaborate early on—and often—during product development? Are there ways to mitigate the cost and mistrust that result from misunderstood requirements? What can you do to engineer healthy teamwork among members of your project community? Collaboration workshops are a proven and popular practice that deliver results, deepen mutual understanding of product needs, and build strong project communities. Ellen Gottesdiener outlines the practices for conducting workshops—with names like discovery workshop, Joint Application Design (JAD), planning workshop, facilitated session—that are focused, fast-paced, and highly productive. These workshops are designed to elicit and verify product requirements, delivery plans, and related artifacts. Join Ellen to learn how to power up your facilitation skills to amplify productive collaborations. Learn:

  • How workshops differ from meetings, their business case, key roles
  • Workshop design strategies
  • Actions to be a facilitative leader when you’re not the designated facilitator

Speakers
EG

Ellen Gottesdiener

Ellen Gottesdiener is founder and principal of EBG Consulting, experts helping you deliver high-value products your customers want and need. Ellen is an internationally recognized facilitator, coach, trainer, speaker, and expert in business analysis and requirements, agile product management practices, product envisioning and roadmapping, retrospectives, and collaboration. She works with global clients and speaks at numerous industry conferences... Read More →


Friday May 11, 2012 11:00am - 12:00pm
Des Moines/Benton

12:00pm

Lunch
Friday May 11, 2012 12:00pm - 1:00pm
Des Moines/Benton

1:00pm

Vendor Break
Friday May 11, 2012 1:00pm - 1:15pm
Atrium

1:15pm

BA Career Models: Sr. BA to CEO

Career paths for BAs are evolving and providing amazing career opportunities for BAs.  Organizations are looking at BAs as a strategic asset and changing how BA careers are managed and developed.  Explore business analysis career paths and models that include options for BAs beyond the proverbial "Sr. BA".  Angela shares what steps and actions organizations and individuals are taking to best manage their careers beyond Sr. BA and what organizations can do to develop and support career paths for Sr. BAs.

Learning Objectives:

  • Discover what options are becoming more common for Sr. BAs in career advancement 
  • Discover how organizations are supporting advancement in BA career models
  • Discover what individuals who had advanced beyond the Sr. BA level have done to get there 

 

 


Speakers
avatar for Angela Wick

Angela Wick

Angela has consulted with dozens of orgaizations on BACoEs, practices assessments and competency development, and career models. She chairs the IIBA Competency Model Committee and teaches business anlysis at the U of MN. | Angela\'s passion is in helping BAs and organizations maximize BA potential. Through her consulting work she enjoys helping leadership teams of BACoEs maximize BA practices and competencies and in teaching enjoys seeing BAs... Read More →


Friday May 11, 2012 1:15pm - 2:15pm
Dallas

1:15pm

Specification by Example

Has this ever happened to you? After weeks of analysis you have identified the appropriate solution to the problem and have identified and mitigated the primary risks. You have a discussion with your Tech Lead and, after answering a couple of questions, she runs with it. You just moved on to the next item of business when the lead returns with the finished product. There’s only one problem: it doesn’t work as you had planned. Perhaps there’s another scenario, one in which the stakeholder tells you you’ve done it wrong. What happened in each of these cases? How can we prevent this from happening in the future?

There is a growing practice in the field of IT known as Specification by Example, and it’s changing the way many teams are writing software requirements. We will explore the world of Specification by Example discussing how it and affects many aspects of the software development life cycle, from customer to developer, as well as some tools and techniques for implementing Specification by Example within your organization.

 

Learning Outcomes

  • Understand the basics of Specification by Example
  • Learn how Specification By Example can lead to better results

§  Learn some challenges to implementing Specification by Example

 


Speakers
avatar for Brandon Carlson

Brandon Carlson

Brandon Carlson is a self-proclaimed nerd currently working at Lean TECHniques, Inc., a local IT consultancy specializing in helping teams deliver high-value, high-quality products. He started his career as an IT professional in 1995 and has been learning ever since. He has held numerous roles ranging from developer to management is passionate about elevating the performance of IT as a whole and has helped numerous organizations and teams improve... Read More →


Friday May 11, 2012 1:15pm - 2:15pm
Woodbury/Shelby

1:15pm

Visually Modeling Requirements

A list of 2,000 “the system shall...” statements is some of the most boring reading, so it’s no wonder that developers tend not to read traditional requirements documents. And after reviewing twenty “shall” statements, let alone 2,000, you probably have forgotten the first few, so there is no way to know if you really have a full set of requirements. Joy Beatty introduces a language to visually model requirements and make requirements documents easier to read, understand, and validate. Joy presents a set of models for requirements to help ensure that specifications are complete and accurate. Joy dives into detail on each model, explaining how to create it, describing its uses, and sharing examples. You’ll find out how to select which models to use—based on your project type and audience—and how to use them together to get a full ​picture of the system.


Speakers
JB

Joy Beatty

Joy Beatty is VP Research & Development at Seilevel, a professional services company focused exclusively on helping customers redefine the way they create requirements. Joy drives innovation for new methodologies and training that improve elicitation, requirements modeling, and approaches to business analysis Centers of Excellence. She has applied her expertise as a requirements architect with numerous Fortune 1000 companies, has trained over 600... Read More →


Friday May 11, 2012 1:15pm - 2:15pm
Des Moines/Benton

2:15pm

Vendor Break
Friday May 11, 2012 2:15pm - 2:30pm
Atrium

2:30pm

Influence…With or Without Authority…How to Lead from the Role of the BA

Leadership doesn’t always come with a fancy title, and sometimes real leadership happens without any actual authority. Perhaps you’ve seen examples of effective BAs leading and motivating others, and exhibiting characteristics of leadership, regardless of title. But do you know how? First, take a look in the mirror to figure out how well you are currently investing in your leadership “IRA”. Then, try out a proven set of strategies to help you improve your Intelligence, Relationship, and Advocacy skills.

Participants come away having reflected on their own skills, having identified a model, and having determined areas of focus to improve their leadership skills, regardless of their reporting structure within any organization.

The agenda includes

  • The importance of emotional intelligence, and how to demonstrate it
  • Relationship-building through communication, including specific models of what to say, when to say it, and when to stay silent
  • What it means to be an advocate of the business and how that relates to leadership

 


Speakers
SW

Sinikka Waugh

Sinikka L. Waugh, President, Your Clear Next Step (www.yourclearnextstep.com) is known for consistently helping teams find innovative ways to leverage effective business analysis and project management strategies. For over a dozen years in various roles, Sinikka has successfully ​applied analysis and leadership expertise to improve performance in a wide array of industries. Since 2006, Sinikka has provided leadership in transformation... Read More →


Friday May 11, 2012 2:30pm - 3:30pm
Dallas

2:30pm

Delivering Great User Experience: Connecting Business Strategies to Killer Products

Yes, your team CAN exceed expectations and deliver truly great experiences to your users! Join Debra Lavell to learn and practice ways to connect business strategies to develop a clear and compelling product vision that starts your team on the path to a great product. Debra shares how Intel is implementing user-centered design practices to get beyond the technology needs of its users to address their critical human needs—emotions and senses. This approach has helped them reduce expensive rework, eliminate unnecessary features, and avoid embarrassing mistakes. You will learn:

  • How to establish a killer product (hint: a vision synchronized with the users’ goals and motivations)
  • Why it is important to keep the vision alive during the long product development process
  • Simple tricks, tips, and techniques that you can take back to your organization and begin using right away! 

 


Speakers
avatar for Debra Lavell

Debra Lavell

With over 15 years experience in various disciplines such as Requirements Engineering, Organizational Learning, Retrospectives, Lifecycle management and User Experience, Debra Lavell will share best practices to improve business results for any project. Prior to her work in quality, Debra spent over 5 years managing an IT department responsible for a 500+ node network for ADC Telecommunications. Debra is a member of the Rose City Software Process... Read More →


Friday May 11, 2012 2:30pm - 3:30pm
Woodbury/Shelby

2:30pm

Models for Data Requirements

Many analysts think that “data modeling” means designing databases and technical data models. Business users have no capability of creating and consuming that level of technical design, but they very much do care about their​ business data requirements. They can describe how the data is used to make business decisions and how they want to see it processed by the system. Joy Beatty introduces a set of requirements models for data that help describe the relationship of data in the system, details about fields, how data is used to make decisions, and how data is processed by the system. She describes how the models can be used together from top to bottom to create a complete picture of the data needs and how they integrate to other requirements models to fully round out the requirements.


Speakers
JB

Joy Beatty

Joy Beatty is VP Research & Development at Seilevel, a professional services company focused exclusively on helping customers redefine the way they create requirements. Joy drives innovation for new methodologies and training that improve elicitation, requirements modeling, and approaches to business analysis Centers of Excellence. She has applied her expertise as a requirements architect with numerous Fortune 1000 companies, has trained over 600... Read More →


Friday May 11, 2012 2:30pm - 3:30pm
Des Moines/Benton

3:30pm

Vendor Break
Friday May 11, 2012 3:30pm - 3:45pm
Atrium

3:45pm

The Future of Business Analysis - It's not what it used to be

Join Kathleen Barret, President and CEO of IIBA for an encore presentation of her BBC Keynote –“The Future of Business Analysis - it is not what it used to be”, plus also her annual state of IIBA and the business analysis profession. Find out where the profession is heading and how IIBA is positioning itself to support your needs.

Seven years ago, if you asked someone what a business analyst was, you may have received a thoughtful gaze and perhaps a shrug of the shoulders. But the future isn't what it used to be. In this environment, doing business the way you use to just doesn’t work anymore.

So how are businesses to survive and succeed?

  • Continuous operational improvement
  • Innovation
  • Improving your ability to adapt

Business Analysis is the key to all three. Business Analysis will change the way organizations change.

 


Speakers
avatar for Kathleen Barret

Kathleen Barret

In June of 2009, Kathleen Barret became International Institute of Business Analysis’s fulltime President and CEO after having held the role as a volunteer since the organization’s inception in October 2003. IIBA, a professional association for Business Analysts, focuses on defining and enhancing the Business Analysis Body of Knowledge® (BABOK®Guide) and implementing a certification program for qualified... Read More →


Friday May 11, 2012 3:45pm - 4:45pm
Des Moines/Benton

4:45pm

Closing Remarks
Friday May 11, 2012 4:45pm - 5:00pm
Des Moines/Benton