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Friday, May 11 • 2:30pm - 3:30pm
Delivering Great User Experience: Connecting Business Strategies to Killer Products

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Yes, your team CAN exceed expectations and deliver truly great experiences to your users! Join Debra Lavell to learn and practice ways to connect business strategies to develop a clear and compelling product vision that starts your team on the path to a great product. Debra shares how Intel is implementing user-centered design practices to get beyond the technology needs of its users to address their critical human needs—emotions and senses. This approach has helped them reduce expensive rework, eliminate unnecessary features, and avoid embarrassing mistakes. You will learn:

  • How to establish a killer product (hint: a vision synchronized with the users’ goals and motivations)
  • Why it is important to keep the vision alive during the long product development process
  • Simple tricks, tips, and techniques that you can take back to your organization and begin using right away! 


avatar for Debra Lavell

Debra Lavell

With over 15 years experience in various disciplines such as Requirements Engineering, Organizational Learning, Retrospectives, Lifecycle management and User Experience, Debra Lavell will share best practices to improve business results for any project. Prior to her work in quality, Debra spent over 5 years managing an IT department responsible for a 500+ node network for ADC Telecommunications. Debra is a member of the Rose City Software Process... Read More →

Friday May 11, 2012 2:30pm - 3:30pm

Attendees (16)